Our Main Attraction

We’re carrying on a tradition. It’s called success!

For years, we’ve been creating a legacy of unforgettable experiences for our guests. To do so, our Team Members realize that delivering world-class service is more than just an expectation…it’s The Universal Way. It’s who we are. It’s what we do. And, it’s the reason we strive to be recognized as the number one entertainment destination in the world.

We create the most thrilling, cutting edge attractions. We offer unrivaled shopping and dining experiences. On top of all that, we also feature the most spectacular live entertainment around. We believe in making the everyday exciting - and our Team Members are the ones who make that happen!

It was Universal’s movie-industry heritage and years of expertise in turning blockbuster movies into sensational theme park experiences that led to the opening of Universal Studios Florida® in 1990. With Steven Spielberg in place as the creative consultant, we became a world renowned movie studio and theme park, boasting the most technologically advanced rides, shows and attractions anywhere. Universal Studios Florida quickly became recognized as “the place” to jump into the action of your favorite movies and TV shows.

The themed entertainment industry was revolutionized in 1999 with the opening of Universal CityWalk®, The Entertainment Capital of OrlandoSM, Universal’s Islands of Adventure® where you can Live the AdventureSM of a Lifetime and the first of our three on-site hotels, Loews Portofino Bay Hotel at Universal Orlando®. That year, Universal Orlando® Resort was born and we continued to grow, offering our guests even more hotel options with the opening of the Hard Rock Hotel® at Universal Orlando® in 2001 and Loews Royal Pacific Resort at Universal Orlando® in 2002.

Continuing our history of bringing immersive, one-of-a-kind experiences to our guests, in June 2010 we opened The Wizarding World of Harry PotterTM which became a part of Universal’s Islands of Adventure, providing fans with an unprecedented opportunity to experience the magical world of Harry PotterTM.

As part of the NBCUniversal family, we are as committed as ever to continuing to build spectacular attractions based on the most compelling and dynamic movies, books and TV franchises in the universe. Our vision remains focused on creating entertainment experiences that cannot be matched anywhere in the world. We are poised for growth and success and are focused on the future. We not only deliver experiences of a lifetime, we create them!

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